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The new store’s stock has the latest Spring-Summer ‘18 collection for India. The collection, designed at the creative headquarters in London, consists of women’s apparel, accessories and shoes. The collection is inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world. Luxurious and contemporary designs make the collection versatile enough to be worn on different occasions, during the day or night, by the modern woman. The collection draws inspiration from nine unique storylines, each designed with a catwalk trend keeping form, fabric and fit in mind.

Their collection was introduced through engaging displays and a runway show highlighting some of the most desired features of modern-day expression of energy.

Shoppers can choose from over half a million styles across 2,000 leading global and domestic brands at attractive prices. As they shop, customers also have the option of listing out the items that they use less frequently which they would like to give away.

Vasudev said the demand in the category was similar to the trends seen in the larger category.

She will hand over her womenswear responsibilities to Stanton over the summer.

Swedish fashion retailer Hennes & Mauritz (H&M) has announced the launch of its online store in India with an aim to further accelerate its growth in the country.The company said it is bringing a full product range to customers in India

After Mohanty’s joining, the company even said that it is looking to transact a gross merchandise value of US $800 million by December 2016. It claimed it had achieved a GMV of US $66 million in January this year.

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The Product

Vasudev said the demand in the category was similar to the trends seen in the larger category.

Founded over 36 years ago, Hidesign, besides its 84 exclusive stores, sells products through several independent stores and major department stores in international markets. Premium brand Louis Vuitton owns a minority stake in the company.

After Flipkart acquired rival Myntra in a Rs 1,800-crore stock-and-cash deal in May 2014, the former significantly increased its market share pumping in hundreds of crores of rupees to grow its offering and give deep discounts to boost sales growth, which added to the loss of Jabong’s market share.

The brand with a TG ranging from 15-35 years has no plans to compete the brands targeting the premium set of customers.

This is brand’s 2th location in Indore and follows in the new design concept which reflects the brand’s commitment to sustainability within an architectural and fashionable atmosphere.

Aimed at kids in the age group of 2-10 years, the ‘Miss & Chief’ brand will offer variety from a mix of sporty apparel, colourful designs to princess party dresses, Flipkart said in a statement.

Lewis Hamilton’s career achievements have put him in an elite group of global athletes, and he is regarded as one of the greatest Formula One drivers in history. He holds the record for all-time most pole positions, career points and most wins at different circuits. He has won at least one Grand Prix in every season he has competed in. Lewis Hamilton connects with more than 17 million fans through the incredible reach of his social media channels, offering his audience a unique behind-the-scenes glimpse into the Formula One racing world and his personal life.

Myntra is also launching a marketing campaign, led by digital mediums, radio and OOH in order to highlight the key aspects of the event. An ad film has also been launched from March 28 to promote the initiative. The story of the film revolves around a couple, where the husband is surprised to see his wife dressed fashionably at home and wonders if he failed to remember any special occasion, only to reveal that she had a fashion upgrade through Myntra, by giving away unused clothes. Myntra is also undertaking extensive promotions on social media especially through conversations that will be tagged as #TimetoUpgrade.

Exports to Marginally Absorb Surplus

“Denim is already used as cross product category as consumers in India are turning very discerning. There are evolved customers and brands are playing a big role. People are focussing on the importance of recycling. The whole mentality is evolving,” he added.

The biggest challenge was to create the right fit for the working class. Unfortunately, most of the choices available today are not made keeping the Indian body types in mind. We did months of research on body types for the Indian women, especially on measurements and fabric, before finalizing our designs and the right fit.

Arvind Ltd showcased its exclusive denim collection named ‘GRAVITY’ along with Invista, one of the world’s largest integrated producers of fibres at its annual event called Arvind FESTIVE 2018.

Price Range

“We have become profitable in the first year of operations. The way figures are coming, we would put a new bench mark for the profit. 5-6 per cent is nothing,” he further told PTI.

What began as a hobby of entrepreneur Dilip Kapur in 1978 has seen its revenue grow from Rs 11.3 crore in fiscal year ended March 31, 2010 to Rs 170 crore in fiscal year ended March 31, 2017.

“We have become profitable in the first year of operations. The way figures are coming, we would put a new bench mark for the profit. 5-6 per cent is nothing,” he further told PTI.