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Style icon and heartthrob Deepika Padukone sets the tone for 2021 with a bang as the Levi’s® global brand ambassador. A first for any denim brand in India, as well as for Deepika, this announcement comes with the launch of a range of denim fits for all body types.
For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans for women. The brand that invented the original blue jean in 1873, the iconic 501® and the first-ever blue jean for women in 1934 has constantly revolutionized women’s fashion forever and continues its journey. Today, the brand is as relevant as ever across the world, constantly asserting its authority on style by introducing new range fashion fits.
With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi’s® is taking this next step in its journey.
Padukone will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s®.
Commenting on the association, Deepika Padukone said: “Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!
I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s®.”
On having Padukone on board as ‘Global Brand Ambassador’, Sanjeev Mohanty, Managing Director – South Asia & MENA – Levi’s® said, “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”
For Levi’s®, this year will be about statement-making shapes like high-rises, on-trend loose fits, and the runway returning wide-leg bottoms. Fans of Levi’s® will now have more reasons to buy with its new for the moment range of fashion fits with its new High loose range of fits, while it’s Bootcut and Mile-high fits are favorite’s among consumers.
Featuring Levi’s Water<less® Technology that saves upto 96% of water used in the finishing process with more than 20 different manufacturing techniques that have so far saved more than 3 billion litres of water and recycled another 5 billion. This range will also see the introduction of TencelTM. TencelTM is a highly sustainably and extremely soft fabric made from recycled wood pulp and wood from sustainably managed eucalyptus and spruce forests.
The new range of Levi’s® women’s fits is sure to make a style statement with sustainability at the forefront.
E-commerce platform ShopClues said its revenues have grown by 60 percent this fiscal, while losses have been trimmed by almost 40 percent compared to the previous year as it focusses on growing business from categories like fashion and strengthening position in Tier III cities and beyond.The Gurugram-based company, which competes with the likes of Flipkart and Amazon, is also confident of hitting profits in the next 12-18 months
The new store’s stock has the latest Spring-Summer ‘18 collection for India. The collection, designed at the creative headquarters in London, consists of women’s apparel, accessories and shoes. The collection is inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world. Luxurious and contemporary designs make the collection versatile enough to be worn on different occasions, during the day or night, by the modern woman. The collection draws inspiration from nine unique storylines, each designed with a catwalk trend keeping form, fabric and fit in mind.
After Flipkart acquired rival Myntra in a Rs 1,800-crore stock-and-cash deal in May 2014, the former significantly increased its market share pumping in hundreds of crores of rupees to grow its offering and give deep discounts to boost sales growth, which added to the loss of Jabong’s market share.
Lewis Hamilton’s career achievements have put him in an elite group of global athletes, and he is regarded as one of the greatest Formula One drivers in history. He holds the record for all-time most pole positions, career points and most wins at different circuits. He has won at least one Grand Prix in every season he has competed in. Lewis Hamilton connects with more than 17 million fans through the incredible reach of his social media channels, offering his audience a unique behind-the-scenes glimpse into the Formula One racing world and his personal life.
Myntra is also launching a marketing campaign, led by digital mediums, radio and OOH in order to highlight the key aspects of the event. An ad film has also been launched from March 28 to promote the initiative. The story of the film revolves around a couple, where the husband is surprised to see his wife dressed fashionably at home and wonders if he failed to remember any special occasion, only to reveal that she had a fashion upgrade through Myntra, by giving away unused clothes. Myntra is also undertaking extensive promotions on social media especially through conversations that will be tagged as #TimetoUpgrade.
The biggest challenge was to create the right fit for the working class. Unfortunately, most of the choices available today are not made keeping the Indian body types in mind. We did months of research on body types for the Indian women, especially on measurements and fabric, before finalizing our designs and the right fit.